At HigherSites, we nurture brands and extract every last drop of potential from them. Our philosophy is to treat brands like living things. They should be individually cared for, without being moved from one place to another all the time. Brands need consistent guidance and attention, or they will quickly get tired and lose focus. At HigherSites, brands are treated with the respect and consideration they deserve. And they thrive as a result.
Whilst we are free-thinking creatives at heart, we recognise that successful marketing communication is really all about careful analysis and planning. The correct management of a new or existing brand is fundamental to everything we do. Understanding where a brand sits in the market and who the brand must appeal to is essential - as is the relationship between brand and target customer. By ensuring that each and every customer interaction with a brand is positive and memorable, that brand's reputation will grow quickly - and bring customer loyalty with it.
When investing in any marketing communications, you need to know that your carefully crafted brand or product messages are reaching the right audience - and triggering the right response. Collecting and analysing data is key, with the aim of creating an up-to-date database of existing customers and hot prospects. With considered use of this data, communications can be tailored to specific customer types and demographics. Furthermore, by tracking customer clicks and responses to advertising, direct mail, email, search engines, social media and promotions, campaigns can be reviewed and refined for maximum effectiveness and relevance to each customer type. CRM not only helps to increase brand exposure and reputation; it is also a powerful tool for building long-term relationships between brands and their customers.
If the service your looking for is not in our list (but you feel it's related) then give us a call. We can do anything... for the right money.
These days, successful brand promotion is impossible without an online presence. At the very least, a brand needs a website. The actual function of the website depends on individual brand requirements, ranging from brochure sites to full e-commerce solutions and bespoke online applications. With a website in place, the next step is to drive traffic to it. There are many varied tools available for online promotion, including email marketing, search engine marketing and promotion, social media marketing and online banner advertising. At HigherSites, we help brands to choose and implement the best online marketing methods that are right for their products and target market.
The digital revolution is here, and there's no stopping it. Amidst the storm of technological advancements available as marketing tools, it's easy to forget the importance of good design and brand image, both of which should be conceived in an offline world and propagated from there. And yet, with the market now more competitive than ever, the visual engagement and identification of a brand is in fact now more vital than ever. Indeed, without a solid foundation of eye-catching creativity and offline market exposure and promotion, a brand can quickly become lost in the crowd.
Brand & Visual Identity
Advertising & Direct Mail
Product Launch & Promotion